The rapid progress in the field of Communication Technology in the past two decade has provided unparalleled opportunities to those involved in the applications and use of Technology. In the world of tomorrow, information and knowledge will be the primary sources of wealth and power. Knowledge per capita may replace income per capita as the primary measure of "wealth" and this will determine the power of the nation. In this scenario the importance of communication is being increasingly realized by policy makers and educationalist to make our country emerge as knowledge based economy by 2020. The various technological commissions initiated by the government of India are essentially a step forward in this direction. Hence education towards this will be of vital importance and regular updating and upgrading of knowledge makes it necessary to use new and innovative means of education.
The need and hunger for education and the social need have grown phenomenally and to fill this gap an innovative system of knowledge is imperative. In this context, the electronic media and cinema with its powerful impact and reach can play excellent role in reaching the masses across the country. Techniques like graphic animation, slow motion, freeze frames etc. can be used to show things that the audience cannot see with their own naked eyes which can facilitate people in better understanding.
The Madurai Kamaraj University is one of the premier universities and is known world over. The University Grants commission has recognized this university under Potential for excellence. Being the seat of higher learning & research with international collaborations and having excellent academic atmosphere, this University can provide a perfect platform for the creative minds. Situated in a serine locale at the foot of Nagamalai hills, the University has preserved its bio diversity along with the tradition, culture and art of Tamil land. Students across the country and the globe are among the knowledge seekers of this university.
With this backdrop, the university is shouldering the responsibility of communication revolution by including the M. Tech. in Film & Electronic Media studies (With effect from the academic year 2012-2013) as five years integrated course in the university programme to keep pace with the ongoing social transformation and the country's progress towards next generation. While envisaging the potential of the powerful media and the positive and effective role it has to play, the emphasis is given on creating brilliant and resourceful directors, best cinematographers, creative editors, best critics & researchers, screen play writers, best actors, media managers etc.
The proposed course would have the multi disciplinary approach like Art, Science, Technology and Management with professional touch. This course will provide contacts and opportunities for employment in Film and TV industry and other corporate houses as the course comprises 40% of theory and 60% of practical aspects of Film making process. Having planned to develop contact with different Film houses, archives, national and international film personalities, it is expected to create great impact the courses and its takers. On completion of this course, the students may get placement in the Film Industry, Prasarbharathi, Doordharshan, Satellite channels, Advertisement Agencies Media Educational Institutions, Corporate Houses, Corporate Hospitals, Hospitality and Tourism Industry, IT Industry, NGO 's , apart from their own self employment based on their creativity, talent and training.